I had a "huh?" moment
It's true that what we see is profoundly influenced by what we know. In effect, our preconceptions act as a filter to the act of seeing. As evidence, I offer this:
I saw the photo and thought, "Cool bike! I wonder who carries Scott in Tulsa?" Then I read the tab up above. It says, "A Prosthetic Limb That Lets Amputees..."
Huh? It was only then that I realized the rider has a prosthesis.
This received the James Dyson Award, a competition for student design that calls for designs that solve a problem. The prosthesis is capable of the complex motion involved in cycling, and besides, the carbon fiber clearly complements the frame. I have to wonder if they offer titanium or steel models too.